Session 1: Unlocking the Potential of Merino Meat

Friday 21st July 2023

PANELLISTS:

WILL BARTON - CEO at Gundagai Meat Processors

SARAH STRACHAN - Group Manager Adoption and Commercialisation at MLA

ED CLAYTON - Livestock Research Officer at NSW DPI

TOPICS COVERED:

• Consumer expectations and preferences for lamb as a product
• MSA Pathways and its impact on merino lamb processing
• Merino lamb meat in the supply chain and consumer demand
• Impact of IMF on meat quality and lamb performance