Pooginook.
Purpose. Progress. Trust.
Pooginook • Knowledge • Confidence • Profit •
Pooginook • Knowledge • Confidence • Profit •
Who We Are.
At Pooginook, our genetics have been tested by time — but it's the knowledge we share that drives real progress. We work alongside producers to turn data into decisions, breeding into confidence, and experience into lasting results.
Heritage. Innovation. Leadership.
Our Commitment.
Data backed, paddock proven.
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5-star ASBV Data Quality Score
Over 100 years of Merino and Poll breeding
Mules-free, dual-purpose genetics
Rams selected for fleece weight, carcass traits, fertility and structure
Real-world tested across a range of environments
Trusted by leading commercial and stud producers
Support Beyond Sale Day.
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Ongoing support through seasonal planning and selection advice
Ram previews, sale videos, and catalogue data available in advance
Open Days, virtual field days, and direct contact with the Pooginook team
Honest, long-term client relationships — not just transactions
Practical tools to help you match rams to your breeding goals
Education That Drives Profit.
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PGK Plus: educational resource hub available to all clients
Annual PGK Progression report — genetics, sustainability & nutrition
Farm visits and personalised support available on request
Articles, videos and benchmarking tools to help you make better decisions
Focused on sharing what we’ve learned — not keeping it to ourselves
Start Your Pooginook Journey
It’s Easy as 1, 2, 3
We’re here to make the process straightforward, supportive and stress-free — whether you’re new to Pooginook or have been buying from us for years.
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Reach out for a chat — by phone, email, or face-to-face if you're nearby. We’ll take the time to understand what you’re working with and where you want to go. Whether you’ve got clear breeding targets or just a gut feel, we’ll listen first and help shape a plan that fits your operation. No jargon, no pressure — just honest, practical conversation.
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Once we’ve got a feel for your ewe base and goals, we’ll bring in the data — analysing your current setup, discussing what traits you’re chasing, and providing PGK Plus resources to support your decision-making. It’s all about matching the right rams to the right program, with the knowledge to back every choice. We’ll take the guesswork out of it.
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With a clear plan in place, we’ll help you select the rams that best align with your goals — whether you’re aiming for wool quality, meat traits, fertility, or a balance of it all. From registration to delivery logistics, we’ll take care of the details so you can focus on your flock. We're by your side the whole way — not just at sale time.
Learn. Grow. Thrive.
P/GK Plus
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Learn
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Apply
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Advance
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Pooginook
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P/GK Plus • Learn • Apply • Advance • Pooginook •
PGK Plus Launching July 2025
Free tools. Real insights. Better breeding decisions.
Discover P/GK Plus
PGK Plus combines practical tools, data-driven insights, and strategic support to help you make confident, profitable breeding decisions. Built for producers who value precision and progress.
